I have been trotting the phrase out for years to make people laugh at just how trite and vapid badly written language can be.
And now, good grief, I have just re-read the copy I myself wrote (obviously without sufficient care) for ArtSpring’s summer brochure. Here is how the entry for Jayme Stone’s July 23rd concert describes what’s in store for the audience: An unforgettable evening of sounds you’ll not soon forget.
How could this have happened?
The lesson is either that I should be more tolerant of other people’s infelicities as writers, or that I should stick my head in a bucket of water.
Regardless, yes, the concert will be terrific and, no, you’re not likely to forget it.