Promoting Your Event
Whether you are renting ArtSpring’s theatre or exhibition spaces, good promotion is the key to a successful event. ArtSpring can help you in a number of ways:
We will list your event on our website, both as a calendar item and as text description. Please provide us with approximately 50 to 75 words of text that let readers know what your event is all about, not forgetting date, time, and ticket prices. A web link to any further information about you or your event can be very effective. We can also include photos in .JPG or .PNG format and embed able video such as YouTube video, etc. Including photos and video in your event listing really helps to drive attendance. Be sure to send us this information if you have it.
We also compile the information we have for your event on our website into monthly event listings, which we send in newsletter form by e-mail to ArtSpring patrons.
If you run display advertising in The Driftwood you can benefit from ArtSpring’s 20% discount under certain conditions, which a sales rep will explain to you. Briefly, you need to run a minimum of three ads, and the cost of the ads will be billed to ArtSpring. We will charge this cost back to you when we settle up your rental bill. The discount is available on display ads only (not classified ads) in the main Driftwood paper only (not The Weekender). Nevertheless, the savings on advertising can be substantial. Please call 250-537-9933 to book advertising.
We have limited room at ArtSpring for posters, but you are welcome to display notices for your event as space allows. Please give copies of your posters to the Box Office staff and they will post them for you.
We can also place inserts advertising your event into printed programmes we hand out to audiences at ArtSpring presented concerts. Inserts should be no larger than 8″ x 5.5″ and should be delivered to the Box Office no later than two days before the concert date. There is a charge of $25 for each concert for which inserts are used.
The promotional opportunities listed above should only be thought of as the beginning of your campaign to market your event. The success of your show or exhibition will depend also on how much attention you can draw to it through your own efforts. To this end we recommend:
1) Seeking editorial coverage of your event with local media. Here are some useful contacts:
Gulf Islands Driftwood
328 Lower Ganges Rd
Salt Spring Island, BC V8K 2V3
Tel: 250-537-9933; Fax: 250-537-2613
The Driftwood publishes Wednesdays – ad deadline Friday, editorial deadline Sunday
Weekender publishes Fridays – ad deadline Wednesday
Salt Spring Exchange
High traffic volume local community site with free listings for local ArtSpring events. Updated multiple times daily.
Salty Fish Bowl
Monthly print magazine and on-line electronic magazine
Bi-weekly newspaper distributed throughout Gulf Islands
2) Using direct mail. Canada Post offers unaddressed admail services and The Driftwood offers opportunities to place advertising inserts into their newspapers. Both these options tend to be expensive, but may be worth exploring for important events.
3) Using e-mail. This can be a very effective way of calling people’s attention to your event. Privacy regulations prevent ArtSpring from making our patron database available to you (except in cases where you have held a ticketed event in the past, in which case we can pass on to you a list of patrons who attended your event and to whom you can send notice of your new project). However, establishing links with various groups who you know to have an interest in your event can often be very effective for spreading the word
4) Using social media. Platforms like Facebook and Twitter can be excellent ways to get the word out about your event. Posting on your organization’s Facebook wall or setting up a Facebook event encourages your contacts to attend your event. Posting images related to your event with concise captions is also an effective way to capture interest. Likewise, tweeting information about your event is an excellent way to encourage your Twitter contacts to attend.